This £3 million fund helps destination and sector groups in Scotland use the latest consumer insights to develop and promote visitor experiences both sustainably and responsibly to the domestic market year-round, while also working with communities to rebuild local visitor economies.
This fund is now open for applications. Note that the closing date is different for each tier.
A 3-tier approach has been taken for the fund:
Tier 1 - City Region Award Programme - awards between £50,000 and £100,000 (this tier is now closed to applications)
Tier 2 - Pan-Scotland sector groups and regional destination organisations - awards between £40,000 and £80,000 (13th July)
Tier 3 - Local destination organisations, marketing groups and non-pan Scotland sector groups - awards between £10,000 and £20,000 (23rd July)
This one-off fund is being delivered on behalf of the Scottish Government by VisitScotland, which is the awarding body for this fund. The fund is part of the post-COVID recovery programme developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force.