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Sector & Destination Operational & Market Readiness Fund

Friday, 19 March 2021

The Sector & Destination Operational and Market Readiness Fund has been established to specifically support established Scottish Tourism Sector Groups and Destination Organisations that are facing funding challenges, to support them in their core operational functions to ensure organisations are sustainable and in a position to actively promote Scotland as and when restrictions are lifted.

About the Fund

The £1.2million is being delivered on behalf of the Scottish Government by VisitScotland.

The Sector & Destination Operational and Market Readiness Fund has been established to provide support for established multi regional or pan-Scotland tourism sector groups and destination organisations who represent the interests of a substantive number of tourism businesses and stakeholders within their destination and sector and whose role is critical to the ongoing success of the tourism industry in Scotland to prepare for a post-COVID-19 environment. Read the Fund guidelines document for full eligibility criteria.

This Fund can support core business costs that will ensure operational and market readiness post-COVID-19. Read the Fund guidelines document for full details on what activities are eligible.

This Fund cannot be used to support promotional marketing activities or campaigns. 

Applicants can apply for awards from £10,000 - £50,000. No match funding is required as part of application.

Please note that not all applicants who apply will be successful, and those who are, may not receive the full amount requested.

Application process

The Fund will be open from midday Monday 18 January until 5pm on Tuesday 26 January.

Applications must be submitted during this time period, see Fund guidelines document for submission instructions. Applications will not be considered on a first come first basis.

Sector & Destination Operational & Market Readiness Fund